Globrands Ltd is an Israel-based retail distribution company. The Company uses technological and human infrastructure that is coupled with the Van Sale system. The Van Sale method enables Globrands Ltd to assume the overall responsibility for every brand it markets, from the stage of import through the marketing setup and up until the final sale and post-sale stages. Globrands Ltd serves mainly the tobacco and food industries, such as food chains, convenience stores, kiosks and individual selling points. It serves as the exclusive importer and distributor of Japan Tobacco International (JTI) products in Israel, including the cigarette brands Camel, Winston, LD and More. It is also the importer and distributor of British American Tobacco (BAT) products in Israel, including the Kent, Pall-Mall, Vogue, Rothmans, Lucky Strike and Golden Virginia brands. In the food and confectionary category it represents multinational corporations such as Wrigley and Unilever, among others.