Benzinga - by Chris Katje, Benzinga Staff Writer.
An annual survey reveals the fastest growing brands in the U.S. and includes rankings for fast growth brands amongst different age groups. Likely to no surprise, lists are dominated by the rise of artificial intelligence.
What Happened: Morning Consult ranks the fastest growing brands among U.S. residents, which provides a look at which brands are gaining interest from consumers and could be gaining market share. Similar to the 2022 list of the fastest growing brands, technology leads the way with several foods, beverages and brands followed closely behind.
Here's a look at the Fastest Growing Brands lists overall from Morning Consult and sorted by age demographic, with public traded stock tickers where available.
Fastest Growing Brands, overall:
ChatGPTStarry, a unit of PepsiCo (NYSE:PEP)ZelleSheinTwisted Tea, a unit of Boston Beer Company (NYSE:SAM)Southwest Airlines (NYSE:LUV)OpenAIFacebook, a unit of Meta Platforms (NASDAQ:META)Instagram Reels, a unit of Meta PlatformsCoke Zero Sugar, a unit of Coca-Cola Inc (NYSE:KO)Jeep, a unit of Stellantis N.V. (NYSE:STLA)Amazon Pharmacy, a unit of Amazon.com Inc (NASDAQ:AMZN)Topgolf, a unit of Topgolf Callaway Brands Corp (NYSE:MODG)Fox Nation, a unit of Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA)E.l.f Beauty Inc (NYSE:ELF)Keystone Light, a unit of Molson Coors Beverage Company (NYSE:TAP)YouTube Shorts, a unit of Alphabet Inc (NASDAQ:GOOG)(NASDAQ:GOOGL)Instagram, a unit of Meta PlatformsHP Instant Ink, a unit of HP Inc (NYSE:HPQ)Clinique, a unit of The Estee Lauder Companies (NYSE:EL)Fastest Growing Brands, Gen Z3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure
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Why It's Important: ChatGPT ranks number one for 2023 and scored a top five ranking among all the age demographics, except for Baby Boomers. Parent company OpenAI also was the seventh fastest growing brand, which comes after Microsoft Corporation (NASDAQ:MSFT) took a $10 billion stake in the company in January.
The Starry beverage from Pepsi makes appearances on several of the lists as does Zelle, which is owned by several large banking companies.
Major League Soccer ranks as a fast growing brand among Millenials, which comes with Apple having the exclusive streaming rights to the soccer league and superstar Lionel Messi joining the league in 2023.
Meta Platforms also performed well on the list with Meta, Facebook and Instagram all taking spots on the lists.
The same could be said for Alphabet with its YouTube and Google brands showing up on multiple lists and seeing strong growth across different age demographics.
Electric vehicle company Tesla also finds its way onto the list of fastest growing brands amongst Gen Xers, ranking 19th. The company was not on any of the top growth brands in last year's poll.
Read Next: Over Half Of Americans Think Artificial Intelligence Could Spread Misinformation For 2024 Election Results: Do Trump Or Biden Supporters See AI As Bigger Risk?
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