Benzinga - by Shivani Kumaresan, Benzinga Staff Writer.
Skechers Inc. (NYSE:SKX) and Super League Enterprise Inc (NASDAQ:SLE) are launching a virtual store in Roblox Corp’s (NYSE:RBLX) Livetopia’s Topia Mall.
The aim is to engage young consumers in immersive experiences.
The partnership seeks to tap into the vast user base of the popular gaming platform, providing young consumers with an interactive space to explore and interact with Skechers products.
Visitors to the Skechers Livetopia virtual store can embark on a treasure hunt for exclusive digital items and experiment with virtual try-ons of popular designs, fostering a sense of community and brand interaction.
Within the first five weeks, the store has garnered 3.4 million visits, 4 million try-ons, and nearly 45 million impressions.
Michael Greenberg, President of Skechers, highlights the company’s commitment to embracing technology to engage customers, underscoring the importance of connecting with fans across various platforms.
The move resonates with Gen Z preferences, as indicated by a Roblox survey showing 49% preferring to shop with friends in the metaverse.
Super League’s Chair and CEO, Ann Hand said, “The Skechers experience in Livetopia is a great example of leveraging the power of immersive technology to capture the attention of a specific audience and deliver data and analytics that translates into actionable insights about their consumers.”
Skechers’ virtual store showcases a range of products, from fashion collections to performance shoes, featuring signature comfort innovations like Hands Free Slip-ins, Arch Fit, Max Cushioning, and Air-Cooled Memory Foam technologies.
Price Action: SLE shares are trading higher by 3.32% at $1.40 at the last check Monday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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