Samsung (LON:0593xq) Electronics (KS:005930) has opted to exclusively use Qualcomm (NASDAQ:QCOM)'s Snapdragon chips in its latest smartphone models due to complications with its own Exynos chip, impacting the company's global market share in the application processor (AP) industry. The decision came to light today following issues identified in the Galaxy S22 series, prompting Samsung to use Snapdragon chips for the entire Galaxy S23 series as well as the recently released Galaxy Z Flip and Fold 5 series.
Looking ahead, Samsung is poised to make a significant comeback with its upcoming Galaxy S24 series, expected to launch in early 2024. The new series is anticipated to deliver enhanced CPU and artificial intelligence (AI) capabilities. In a strategic move to bolster its position in the competitive smartphone market, Samsung is intensifying efforts in generative AI development. The introduction of Samsung Gauss, the company's own AI, will debut on the Galaxy S24 series.
To secure a competitive edge in AI edge devices and reduce costs, industry sources indicate that it is crucial for Samsung to ensure its Exynos chip achieves AI performance on par with Qualcomm's Snapdragon. This development underscores Samsung's commitment to innovation and its ongoing efforts to refine its technology in line with market demands and future trends.
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