Benzinga - A new series on Netflix Inc (NASDAQ: NFLX) will take aim at the finance sector and highlight ways for people to build wealth.
“How To Get Rich,” a series based on the 2009 book “I Will Teach You To Be Rich” by Ramit Sethi, will show Netflix subscribers how to master their finances.
The eight-episode show will follow Sethi as he travels around the country to help people manage their money, according to The Hollywood Reporter.
The release date is schedule for April 18, coinciding with Tax Day.
Studio Lambert, the production company behind "Undercover Boss" and "The Circle," will produce the series.
“Traditional money advice is about saying ‘no’: No lattes, no vacations, no fun. I believe money is about saying YES to a Rich Life,” Sethi said. “I’m excited to be launching “How To Get Rich” on Netflix to share my approach to saving more, investing more, and spending more on the things you love with a broader audience.”
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The new series could help Netflix provide another vertical to attract new subscribers. The platform ended the fourth quarter with 230.75 million subscribers, adding 7.7 million in the quarter and topping estimates.
The Los Gatos, California-based company has other shows and movies set to premiere in 2023 including a docuseries that revolved around star quarterbacks, produced in partnership with the National Football League.
As for other self-help shows, Netflix also produced “Tidying Up” with Marie Kondo and “The Home Edit” with Clea Shearer and Joanna Teplin.
Netflix is expected to report first-quarter financial results and subscriber figures on April 18 after the market close.
NFLX Price Action: Netflix shares are down 2% to $301.09 on Wednesday versus a range of $162.81 to $396.47 over the last 52 weeks.
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Image: Netflix
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