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McDonald's signs three-year sponsorship deal with French soccer's Ligue 1

Published 21/03/2024, 15:02
Updated 21/03/2024, 15:06
© Reuters. FILE PHOTO: A sign for the U.S. fast food restaurant chain McDonald's is seen outside one of their restaurants in Sint-Pieters-Leeuw, near Brussels, Belgium March 4, 2024. REUTERS/Yves Herman/File Photo

PARIS (Reuters) - France's top soccer league will become the McDonald's Ligue 1 from July 1 after the U.S. fast food chain signed a three-year sponsorship deal on Thursday.

"First French restaurant chain, present in more than 1,150 towns, with two million meals a day, McDonald's joins the number one show in France," the French League said in a statement on its website.

The League did not disclose the financial details of the deal.

McDonald's will replace Uber (NYSE:UBER)'s food delivery unit Uber Eats as title sponsor.

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