Stock market crash: 3 cheap FTSE 100 shares I’d buy in an ISA for the new bull market

It’s a little difficult to imagine that a spectacular economic recovery will be approaching any time soon. Global Covid-19 cases are still rising, and fresh lockdowns measures are being introduced in another serious blow to the global economy. No wonder that the FTSE 100 just tipped to new six-month lows then.

Make no mistake, though: the world economy will recover strongly from its current crisis, as it has from a variety of social, economic, and political crises in the past few centuries. And those brave enough to buy FTSE 100 shares today are giving themselves a great chance to make a fortune in the medium to long-term. They can buy quality UK shares today for little cost and sell them at a much higher value later on.

3 FTSE 100 shares that could soar Allow me to talk you through three dirt-cheap UK shares from the FTSE 100 that are on my ISA watchlist. I believe they could rocket in value as the global economy rebounds:

• I believe buying Prudential (LON:PRU) shares is a great way to ride the economic recovery. This is not just because life insurance providers are historically some of the best-performing UK shares during the early stage of the economic cycle. It’s because Asia – a region from which ‘The Pru’ generates a huge proportion of profit – is expected to rebound more strongly than the rest of the globe. The IMF expects GDP on the continent to fall a mild 1.7% in 2020 before ballooning 8% in 2021. I don’t think Prudential’s low forward price-to-earnings (P/E) ratio of 9 times reflects this fact. And it could form the base of stratospheric share price gains before too long.
• ITV’s another FTSE 100 share I think is too cheap to miss. It trades on a P/E multiple of 9 times as well. This is a reading which in this case fails to reflect signs that conditions in the ad market are already looking up. The broadcasting colossus beat broker expectations for the third quarter recently thanks to a big improvement in advertising revenues. This could signal a significant change in ITV’s fortunes in 2021. Let’s not forget that media businesses are also some of the quickest to react during an economic upturn.
• The same advertising rebound makes WPP (LON:WPP) a top value stock for FTSE 100 investors today. This particular mega cap trades on a P/E ratio of just 12 times for 2020. What’s more, WPP’s clout, not to mention its growing focus on the digital marketing segment, puts it in a particularly strong place to ride the rebound. A recent Gartner report suggests that 62% of chief marketing officers expect global marketing spend to rise in 2021. And almost three-quarters reckon spending on digital advertising will rise.

Want to make big money with UK shares? WPP et al are just a few FTSE 100 shares that could soar in value as the global economic recovery kicks in. The Motley Fool, with its huge library of free and exclusive reports, can help you make the most of this wealth-building opportunity.

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First published on The Motley Fool