Primark looking to expand click & collect trial
Reuters
Published Mar 13, 2024 16:41
Updated Mar 13, 2024 17:46
By James Davey
LONDON (Reuters) - Clothing retailer Primark is set to expand its click & collect trial into more stores and possibly to markets beyond Britain, its boss said on Wednesday.
Primark, unlike most of its rivals, does not offer home delivery but is trialling a click & collect service in 57 stores for kidswear and womenswear.
CEO Paul Marchant told the LIVE Retail Week x Grocer conference the trial was going "really well".
"It plays into our bricks and mortar strategy because it is driving more customers to the stores. They're filling a big basket online to collect, when they come into store they're then adding a second basket," he said.
"I'd like to think that the next stage of communication around click & collect is that we're looking to expand that trial into more stores, maybe even more markets."
Marchant reiterated that the economics of home delivery still did not make sense for Primark given its low average selling price and the costs of fulfilment.
Primark, owned by Associated British Foods (LON:ABF),currently trades from over 400 stores across 16 countries in Europe and the United States. It is targeting 530 stores by the end of 2026.
Marchant said ultimately Primark wanted to be in additional continents.
"Why wouldn't Primark be a proposition that would appeal to consumers in ... South East Asia, or the Middle East, or India, South America, Central America," he said.
Get The App
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.