Pernod Ricard buys UK online spirits seller Whisky Exchange
Reuters
Published Sep 21, 2021 07:54
Updated Sep 21, 2021 11:30
(Fixes spelling of signed, paragraph 1)
PARIS (Reuters) - French drinks company Pernod Ricard (PA:PERP) said on Tuesday it has signed a deal to buy Whisky Exchange which specialises in on-line sale of spirits, as part of its e-commerce expansion strategy.
Pernod Ricard did not disclose the financial details of the deal. Whisky Exchange was founded in 1999 in Britain by Sukhinder and Rajbir Singh.
"E-commerce is a key channel in our long-term strategy," Pernod Ricard chairman and CEO Alexandre Ricard said in a statement.
(This story fixes spelling of signed, paragraph 1)
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Written By: Reuters
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