McDonald's signs three-year sponsorship deal with French soccer's Ligue 1
Reuters
Published Mar 21, 2024 15:02
PARIS (Reuters) - France's top soccer league will become the McDonald's Ligue 1 from July 1 after the U.S. fast food chain signed a three-year sponsorship deal on Thursday.
"First French restaurant chain, present in more than 1,150 towns, with two million meals a day, McDonald's joins the number one show in France," the French League said in a statement on its website.
The League did not disclose the financial details of the deal.
McDonald's will replace Uber (NYSE:UBER)'s food delivery unit Uber Eats as title sponsor.
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Written By: Reuters
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