Instagram rolls out shopping feature in U.S.

Reuters

Published Jul 16, 2020 15:11

(Reuters) - Instagram said on Thursday it was launching a new feature that will allow users to browse and buy products from brands and creators without leaving the app.

Facebook Inc (NASDAQ:FB)'s unit said "Instagram Shop" was rolling out in the United States on Thursday and will expand globally in the next few weeks. (https://

The new shopping section will be available in the 'Explore' section of the popular social media app and will get its own tab later in the year, Instagram added.