Investing.com
Published Apr 09, 2024 15:06
TravelAds and Flight Sponsored Listings are Expedia Group's sponsored listings tools, allowing lodging and airline partners to appear in a premium placement in search results on Expedia Group brands. Overall, globally, properties running a TravelAds campaign see 90% more visibility and 120% more bookings versus non-enrolled properties.1 Company data shows hotels and airlines saw significant boosts in bookings and revenue during major events last year when enlisting the help of these tools.
Looking specifically at major cultural events in 2023:
The tools can also be leveraged seasonally to boost airline partners' visibility and to capture important seasonal moments. Etihad Airways helped American tourists expand their horizons outside of their typical winter escapes to locations farther from home in both
"We've been offering our hotel partners the ability to boost their visibility on our sites for over 15 years with our industry-leading TravelAds tool and are now offering our airline partners the same with Flight Sponsored Listings. There is no doubt this latest data confirms the effectiveness of these advertising tools in helping our partners shine in the most competitive of moments throughout the year," said
'Tour Tourism' is set to continue into 2024. According to a recent Expedia survey, over 40% said they'd travel for a concert as an excuse to visit a new place.7 When
Advertising partners can maximize their use of these tools to ensure they're capturing demand when it makes the most sense for their business:
Find out more about Expedia Group's full portfolio of advertising solutions for hotels, airlines, destination marketing organizations, car rentals, cruise and more here.
About Expedia Group
Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Brands, housing all our consumer brands; Expedia Product & Technology, focused on the group's product and technical strategy and offerings; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem.
Expedia Group's three flagship consumer brands includes: Expedia ®, Hotels.com ®, and Vrbo ®. One Key™ is our comprehensive loyalty program that unifies Expedia, Hotels.com and Vrbo into one simple, flexible travel rewards experience. To enroll in One Key, download Expedia, Hotels.com and Vrbo mobile apps for free on iOS and Android devices. One Key is currently available in the
For more information, visit www.expediagroup.com. Follow us on Twitter www.linkedin.com/company/expedia .
© 2024 Expedia, Inc., an Expedia Group company. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
1 1st Party Expedia Group Booking (NASDAQ:BKNG) Data. POS Brand: Expedia Group Global. Dates:
2 Compared to hotels in the same market not using TravelAds
3 Stays at Imperial Hotels,
4 Compared to year over year,
5 Compared to non-FSL tickets sold
6 Compared to hotels in the same market not using TravelAds
7 Flights booked from
8 Expedia Unpack '24 trends report. Research conducted on behalf of Expedia Brands (Expedia, Hotels.com, Vrbo & Wotif) by strategic research firm OnePoll. September 12“October 5, 2023, 20,000 respondents across 14 countries
9 For February to
10Expedia Group, Traveler Insights Q4 2023
11 According to Expedia Group data
Written By: Investing.com
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