China slows game approvals to enforce tough new rules - Bloomberg News

Reuters

Published Sep 16, 2021 06:50

Updated Sep 16, 2021 07:36

(Reuters) - China is reviewing new games to ensure they meet stricter criteria for content and protection of children, Bloomberg News said on Thursday, citing people familiar with the matter.

The media watchdog is re-evaluating titles submitted for approval by game developers from Tencent Holdings Ltd (HK:0700) to Netease Inc to make sure they comply with fresh curbs imposed in August, the report https://bloom.bg/3hEq8ix said.

Tencent declined to comment on the report, and Netease did not immediately respond to Reuters' request for comment.

Last month, China forbade more than three hours of video games a week for those younger than 18, a stringent rule aimed at halting a growing addiction to what it once called "spiritual opium".

Late in August, the National Press and Publications Administration (NPPA) asked developers to resubmit titles in line with the new measures, the report said.

Regulators are cracking down on increasingly popular zombie-themed games that are considered "too scary" by NPPA standards, it added.