Britain's Tesco expands rapid delivery trial

Reuters

Published Jun 18, 2021 12:26

LONDON (Reuters) - Tesco (LON:TSCO), Britain's biggest supermarket group, has extended a one-hour delivery trial as it tests consumers' appetite for the service, its boss said on Friday.

Rapid delivery is the latest frontier in the battle for grocery shoppers' cash.

A raft of new firms, including Weezy, Getir, Dija and Gorillas, are offering deliveries within 15 minutes of ordering, prompting traditional supermarket groups to rethink their business models.

Tesco piloted its "Whoosh" service to postcodes around its Express store in Wolverhampton in central England and has now rolled out the trial to 11 more stores, Chief Executive Ken Murphy told reporters after updating on first-quarter trading.

All items are delivered by bike, moped or car, with a 5 pounds ($6.95) delivery fee.