Athletics-London Marathon announces TCS as title sponsor
Reuters
Published Jun 08, 2021 07:08
(Reuters) - Tata Consultancy Services (TCS) will become the title sponsor for the London Marathon in a six-year partnership starting next year, event organisers said on Tuesday.
Virgin Money (LON:VM) chose not to extend its sponsorship deal with London Marathon Events beyond the 2021 race.
TCS has been the technology partner of the London Marathon since 2016 and developed an app to support participants in the first virtual London Marathon during the COVID-19 pandemic last year.
"This is a landmark day in our history and we look forward to working with TCS to evolve and grow our digital reach, inspire millions more to become active and develop opportunities to raise even more funds for charities," Hugh Brasher, event director of London Marathon Events, said in a statement.
Organisers are hoping to attract a record 50,000 runners for this year's London Marathon on Oct. 3 with another 50,000 people around the world competing in a virtual race.
Get The App
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.