Altice's adtech firm Teads targets $5 billion valuation in U.S. IPO

Reuters

Published Jul 21, 2021 12:16

Updated Jul 21, 2021 12:30

(Reuters) - Advertising technology company Teads BV, owned by French telecom company Altice, said on Wednesday it aims to raise up to $808.5 million through an initial public offering on the Nasdaq at a valuation of about $5 billion.

The company's existing shareholders plan to sell 38.5 million shares in the IPO, at a price range of $18 to $21 each, after which Altice would hold majority voting rights.

Founded in 2011, Teads provides automated buying and selling of online advertising space, a technology that is fast gaining popularity, to clients including Adidas (DE:ADSGN), Danone SA (PA:DANO), Vice Media and BBC Global News.

The company, whose platform reaches 1.9 billion users globally, was acquired by Altice in 2017 in an all-cash deal that valued Teads at around 285 million euros ($337.35 million).

Other adtech companies that made their market debuts in recent months include Integral Ad Science Holding Corp and Viant Technology Inc.