China Mengniu Dairy signs on as soccer World Cup sponsor

Reuters

Published Dec 20, 2017 08:22

China Mengniu Dairy signs on as soccer World Cup sponsor

BEIJING (Reuters) - China Mengniu Dairy Co (HK:2319), the country's No. 2 dairy company, said it has signed on as sponsor for the 2018 soccer World Cup, joining other Chinese firms Dalian Wanda, Hisense and Vivo.

Chinese firms have increasingly been backing high-profile world sports events, especially in soccer, even though the country's own team failed to clinch a spot in the tournament scheduled to kick off next June.