Carlsberg looks beyond beer for growth in new strategy
Reuters
Published Feb 03, 2022 15:07
COPENHAGEN (Reuters) -Danish brewer Carlsberg (CSE:CARLa) said on Thursday it would look for growth beyond its core beer market over the next five years to focus on categories like cider, seltzers and alcohol free beer.
The Copenhagen-based company also said it would speed up its existing strategy of selling more of its premium beer brands.
As part of its new strategy, Carlsberg set new financial targets to run until 2027, including average organic revenue growth of 3%-5% per year and growth in organic operating profit outpacing that of revenue.
"Consumers are increasingly looking for beverages outside the beer category, such as cider, hard lemonade, hard seltzers and ready-to-drink cocktails," Carlsberg said in a statement.
"We see attractive growth opportunities in several of these categories, leveraging brands such as Somersby and Garage," it said.
Get The App
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.