Why Is Palo Alto Networks Reporting After-the-Bell on a Summer Friday?

 | Aug 17, 2023 20:46

When a company the size of Palo Alto Networks (NASDAQ:PANW) confirms a Friday after-the-bell earnings date, we pay attention, especially when it’s never reported at that time before. 

At Wall Street Horizon we are always on the lookout for companies that confirm outlier earnings dates, and while this is an outlier as far as day-of-the-week is concerned, the actual date in question is just slightly earlier than when PANW would typically report. 

Palo Alto Networks FQ4 2023 Report Date /h2

Palo Alto Networks has reported fiscal Q4 results from 8/22 - 8/24 for the last three years, on a Monday after market close (AMC). The prior seven years of reports had been much later, from 8/30 - 9/9, with no day-of-the-week trend. 

Due to the 3-year trend, we had assumed a report date of Monday, August 21 AMC. Instead, on August 2  PANW confirmed they would report August 18 AMC, the first ever Friday report since they IPO’d in 2012.

An Attempt to Hide Bad News?/h2

It’s been a well-known tactic for years that companies try to hide their bad earnings reports during times when there is less market attention. That typically means busy days, after hours, and Fridays. It makes sense that investors would be paying less attention to the markets on a Friday afternoon just as they are kicking their shoes off for the weekend. However, the 2015 academic paper “Market (In)Attention and the Strategic Scheduling and Timing of Earnings Announcements” by Ed deHaan of Stanford University, found using Wall Street Horizon data that while there is actually less attention on busy days, after hours, and when a company confirms with less advance notice, attention does not necessarily wane on Fridays.