Selling RSA Insurance Group

 | Aug 07, 2015 14:20

And, how to avoid this sort of value trap in the first place.

RSA Insurance Group PLC (OTC:RSNAY) was the first insurance company to join the UKVI Portfolio back in 2012 and it has been a mostly disappointing – although not catastrophically bad – investment.

In short, it was a value trap and the most important thing to do if you’re stuck in a value trap is:

  1. Get out profitably and
  2. Learn the right lessons so that you can hopefully avoid similar value traps in future

This investment review covers why RSA was added to the UKVI Portfolio, what went wrong, why it’s being sold now and how this investment has helped improve the underlying investment methodology.

h2 Overview/h2

In January 2012 RSA appeared to have turned itself around after a problematic period in the early 2000s, which included a dividend cut and rights issue to strengthen the balance sheet.

When I reviewed the company its dividend yield was 8.8%, so clearly the market was pricing the shares as if a dividend cut was inevitable.

In this case the market was right because the dividend was subsequently cut, the CEO “resigned” and a rights issue was carried out.

However, thanks to recent acquisition interest from Zurich Insurance (SIX:ZURN) RSA’s share price has reached a point where this particular value trap can now be escaped profitably.

The table below summarises the results of this weak but still profitable investment:

Adjusted purchase price
544p on 07/05/2014
Sale price
525p on 01/06/2015
Holding period
3 Years 6 months
Capital gain (inc. Nil Paid Rights)
4.9%
Dividend income
14.3%
Annualised return
5.8% per year
h3 The classic value trap: A super-high dividend yield/h3

I was well aware of the risks of investing in a company with such a high yield, but I rationalised the risks by thinking that even if the dividend was cut in half the yield would still be above the market average.

In other words, I thought the risks were already accounted for in the price.

On the plus side, if the dividend wasn’t cut, or was only cut very slightly, then the shares were likely to re-rate upwards, producing large and rapid capital gains.

The chart below shows RSA’s latest financial results at the time of purchase in January 2012 (up to the 2010 annual results).