McDonald's Stock Has Momentum As Turnaround Plans Gain Traction

 | Feb 19, 2019 07:01

Last month, when McDonald’s (NYSE:MCD) reported, Q4 2018 earnings, they showed 4.4% growth in overall same-store sales, beating the 4% average of analysts’ estimates. Achieved during a tough period for fast food outlets, the results provide reassuring evidence that the global restaurant giant is firmly in control of its turnaround plans.

The current environment for fast-food restaurants is challenging; the industry is seeing threats to growth from changing consumer preferences, as customers increasingly seek healthier options and cut back on junk food consumption, while technology disruptors that make home deliveries more affordable and have become a first choice for many millennials, are reducing store traffic.

In addition, the restaurant business is a constant work-in-progress. Investors hungry for some growth and steadily increasing dividend income have to be very selective when buying the stocks of companies that run large global food chains. McDonald's is doing many things right to keep its growth momentum strong when compared to competitors.