Kiss, Marry, Avoid: UK Stocks to Adore, Hold, and Dodge

 | Feb 13, 2024 07:13

Warren Buffett, the famed investor and CEO of Berkshire Hathaway (NYSE:BRKa), is known for saying, "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price." This quote encapsulates his investment philosophy of prioritizing the quality of a company's business and its long-term growth potential over merely looking for undervalued stocks.

Conceptually, picking strong stocks is easy, because it revolves around two major criteria:

  • Trend
  • Timing

The trend in this case includes:

  1. The direction the stock or ETF has been trending in for at least a year, or more; the longer, the better.

  2. The angle of momentum; a steady 35-35 degree is very sustainable and healthy.

  3. The quality of the flow of price, the smoother (and less ‘gappier’), the better.

Timing, which is very tricky for Fundamental Analysts, is substantially easier, although not foolproof, and can use several ways to arrive at high-quality entries.

  1. Price swings between overbought and underbought, and moving averages often provide excellent locations for decent price entries.

  2. Timing is easier when a healthy stock has a clear, strong momentum.

  3. Moving averages do not have to be complicated; 20 & 50 simple moving averages should do the trick.

Now, what about these great and no-so-great UK stocks or ETF’s??

For this article, I going to highlight charts that show steady-as-she-goes promise, and contrast those with even some well-known brands that, upon closer inspection, are not that great.

Folks, it doesn't matter how well know the brand is- that doesn’t guarantee success. Don’t take it from me, I employ Warren Buffett’s approach of reaslitically expecting performance and a return on my money within the first year.This is realistic if the chosen brands have no reason not to perform well.

ADORE/h2

SCTS (Softcat (LON:SCTS))

Softcat supplies IT infrastructure software centred around four areas: cyber security, IT intelligence, hybrid infrastructure and digital workspace tools.

Technically, it’s starting to become very nullish, and may be beginning a new bull run.