Fisher Investments UK Debunks Another Fan-Favourite Myth: Markets Abide By Seasonal Adages

 | Jul 06, 2023 07:19

Fisher Investments UK Debunks Another Fan-Favourite Myth: Markets Abide By Seasonal Adages

A common market myth we see some market commentators champion is that certain times of year are better for investing than others. These popular seasonal adages have some staying power because select examples imply they worked. However, Fisher Investments UK’s review of market history shows seasonality isn’t predictive.

Fisher Investments UK’s review of financial literature shows several, repeat seasonal claims appear annually throughout the year. First, chronologically, comes so goes January, so goes the year. The thinking here: January’s returns (either the first few trading sessions’ or the full month’s – we have seen various interpretations) will determine the rest of the year’s. In the spring, we regularly see articles advising investors to sell in May and go away – i.e., exiting stocks in late spring and staying out for the summer. Traditionally, this adage referred only to the summer, as brokers in the UK would be on holiday between May and Britain’s St. Leger Stakes horse race in September – and that resulted in less liquidity, lower returns and higher volatility. Relatedly, commentators also warn against owning stocks in September, as it is the only month that US stocks, which Fisher Investments UK cites for their long history, average negative monthly returns.[i] Lastly, commentators laud the Santa Claus rally – whether the week before Christmas Day or the week after 25 December plus the first two trading days in January – as a time that is allegedly a boon for stocks.

These are the big four seasonal adages Fisher Investments UK regularly sees in the financial press. However, our review of these adages and market performance shows they don’t add up. To use the longest data set available, we are featuring America’s S&P 500 Index in US dollars, with reliable returns dating back to 1925. On the so-called January effect, Exhibit 1 shows January returns don’t reliably predict the full year’s. Yes, when January is positive, the year is overwhelmingly positive – but in our view, that is simply consistent with our research that stocks are up more often than not.[ii] But of the 38 down Januarys, the year’s returns were negative 17 times and positive 21 times. If the January effect was real, then a down January should translate into a down year the vast majority of the time – but that simply isn’t the case.

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Exhibit 1: January Returns Versus the Full Year