As Cannabis Trade Gets Meaner, Aurora, Canopy Vow To Get Leaner

 | Feb 15, 2022 14:11

The top two cannabis companies in the world have revealed their latest earnings reports and the picture is far from encouraging.

Aurora Cannabis (NASDAQ:ACB) (TSX:ACB) and Canopy Growth (NASDAQ:CGC) (TSX:WEED) both showed significant drops in revenue when they reported late last week. And with those numbers came statements from officials of both companies that they will be making significant shifts moving forward.

Consider this a major turning point for the fledgling legal cannabis industry—when the biggest players in the sector have recognized that doing it all may not be the way the game can be played.

Prioritizing, specializing and carving out a niche will be more practical and profitable.

This is what Aurora Cannabis CEO Miguel Martin said after reporting Q2 results on Feb. 9:

"Profitability is our primary focus. As people look at the impact of [the recreational market] to the [profit and loss statement], closing down our Polaris and Sun facilities are almost entirely connected to what we did in the rec business. The other parts of our business are growing."

Basically, streamlining operations in the adult recreational market will reduce the drag on other parts of the Aurora operation. Aurora is the leading medical marijuana producer in Canada. Sales in that division, according to the latest quarter increased 18%. But its overall revenues dropped 10%.

The company posted a C$75.1 million (US$59.03 million) loss as sales in its recreational cannabis division took a whopping 48% drop.

Shares of Aurora Cannabis jumped in the latter half of last week, going from US$4.16 before the company reported its earnings to a high of US$4.81. They settled back down slightly, closing yesterday at US$4.33, a gain of 3.5% on the day and up 4% compared to the same time last week.