Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

McLaren sign short-term partnership with Coca-Cola

Published 18/10/2018, 16:13
Updated 18/10/2018, 16:20
© Reuters. FILE PHOTO: Formula One - Japanese Grand Prix

© Reuters. FILE PHOTO: Formula One - Japanese Grand Prix

(Reuters) - McLaren have signed a partnership with Coca-Cola (NYSE:KO) until the end of the season that will see the soft drinks company's brand appear on a Formula One car for the first time, the team announced on Thursday.

McLaren added that Coke's sub-brands Dasani Sparkling and SmartWater would also feature on their two cars in the three remaining Grand Prix races in the U.S., Brazil and Abu Dhabi.

The team did not disclose financial details of the deal.

"Coca-Cola has a rich history of sponsorship and a record of innovative activations and we're honoured the company has chosen to partner with McLaren to explore opportunities in Formula One," McLaren Racing Chief Executive Officer Zak Brown said.

"Formula One is changing, as are we as a team, and we're looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents."

Coca-Cola said the decision to collaborate with McLaren was aimed at furthering its connection with young people.

© Reuters. FILE PHOTO: Formula One - Japanese Grand Prix

The U.S. Grand Prix takes place in Austin, Texas on Sunday.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.