Mountain Alliance AG, formerly Ecommerce Alliance AG, is a Germany-based investment holding company, which concentrates on the digital assets sector. The Company holds more than 30 portfolio companies in three segments: Meta Platforms, Software as a Service (SaaS) & Digital Media; Value Added E-commerce, and Digital Business Services. The Company reports two operating segments: Services, covering the activities of its subsidiaries within Digital Business Services, such as Crealytics and The Native, which provide digital marketing, logistic and consulting services to other Group companies, as well as to external clients, and Brands, which combine the activities of portfolio companies allocated to Meta Platforms, SaaS & Digital Media, including Customer Alliance, Mybestbrands and Yasni, among others, and Value Added E-Commerce, including AlphaPet, Shirtinator and others. It invests in European companies, particularly in German-speaking countries.